Advisory Committee Member Profile
Adelaide O'Brien
IDC
Director, Research 
Areas of Expertise
Introduction to Customer Experience, Customer Experience Strategy for Success, Accelerate & Improve Decisions With Data, Customer-Focused Innovation, Customer First Culture
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Adelaide O'Brien is Research Director for IDC Government Insights responsible for Government Digital Transformation Strategies. Ms. O'Brien assists clients in understanding the full scope of efforts needed for digital transformation, and focuses on technology innovations such as Big Data, AI, and cloud in the context of customer experience, providing data driven benefits and services, and public health protection.
She understands threats and opportunities facing government's ecosystems, leveraging agency information as a critical asset, allowing stakeholders to make better decisions and experiences for customers, and reacting in real time to limit liabilities and manage risks. Ms. O'Brien is recognized as a valued thought leader by U.S. federal agencies and the vendors serving government and has been named one of the top 100 leaders throughout the federal IT community.
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