Advisory Committee Member Profile
Ashley ShovalShoval Design LLC
Design Strategist & Design Thinking Consultant/Trainer/Coach 
Areas of Expertise
CX Research & Strategy
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Ashley is a Design Strategist and Innovation Consultant with over 20 years of experience practicing, training, building, leading and scaling top-performing, cross-functional teams in product strategy, design thinking, agile methodologies and user experience. Most recently her work has been concentrated in the commercial sectors of Fortune 100 companies.
As a former Assistant Professor at Virginia Commonwealth University, Ashley is also a seasoned instructional designer, coach and mentor having created and taught courses in design strategy and execution. Her work has won national awards in Mobile App Innovations and she continues to serve as a guest instructor. As a founder of 3 businesses, Ashley brings a generalist's perspective, an entrepreneurial mindset and many lessons learned. She regularly speaks on Design Thinking topics at events and conferences. And as a passion project, she also coaches individuals and groups in career transitions using her own proprietary Design Thinking techniques and tools. Learn more at: ashleyshoval.com
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