Advisory Committee Member Profile
Brandon Larcom
Gensler
Director, Product Development 
Areas of Expertise
Introduction to Customer Experience, Customer Experience Strategy for Success, Your Customers, Their Journey, Principles Of Customer Relationship Building, Customer First Culture, Navigating Politics Of Change
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Brandon is currently the Co-Global Director of Product Development at Gensler, the world's largest architecture and design firm. Stemmed from a diverse brack ground, Brandon bring's an entrepreneurial perspective to the firm.
Prior to joining Gensler, Brandon was a former international Team USA competitive athlete and coach, TV Host and Commentator. He then invented "The Slide Effect Fitness System," launching products for "As Seen on TV" and into global retail outlets. Brandon then founded BML Group (Brand. Manufacture. Launch) where he consulted and partnered with entrepreneurs to bring their products to market. The company offered full service turn-key opportunities for their clients; from back engineering product designs to functionality and cost savings, sourcing manufacturing partnerships, branding and marketing infomercials to creating distribution networks. In addition, the company expanded to a producing platform, BML Media, creating scripted and non-scripted series content for William Morris Endeavor (WME) and CAA agencies in Los Angeles. He's seen on numerous global marketing campaigns, infomercials, and featured in Architectural Record, The LA Times, Men's Health, Self and Cosmopolitan magazines. Brandon brings an array of diversified perspectives, where success is created through identifying your failures and developing weaknesses into strengths. Currently, he co-produces the "Gensler Design Exchange Podcast" series which provides educational stories of insight into design, sustainability and enhancing the human experience.
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