Advisory Committee Member Profile

Jason Keough

Modus Agency
Mr.
Areas of Expertise
CRO (Conversion Rate Optimization)
Jason is an experienced professional digital marketer with a track record of accomplishments in increasing sales for B2B and B2C e-commerce businesses. He is a successful executive and consultant who enjoys rallying teams of like-minded UI/UX professionals to achieve their best and have fun doing it.

He is passionate about CRO (Conversion Rate Optimization) and specializes in CRO techniques, CRO process management, and creating “test and learn” cultures. Jason takes a human-centered and design-thinking approach to understanding human behavior and solving business problems. He knows that in order to be successful in CRO, you need to find the sweet-spot of using both quantitative and qualitative data to get to the bottom of consumer wants, needs, and motivations.

Additional areas of expertise:

• A/B/n Testing
• Cross-sell / Up-sell Marketing
• UI / UX
• Personalization Strategies
• Machine Learning Methodologies
• Mobile & Email Marketing
• Process Optimization
• Web Analytics
• Content Marketing Strategies
• Business Development
• Project Management
• Customer Needs Assessment
• Growth & Innovation Strategies
• Campaign Management
• Ideation & Creativity
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