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Advisory Committee Member Profile


Jason Rooke

Virginia Credit Union
Pin Network and ATM Operations Manager

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Areas of Expertise
- Responsible for evolving and promoting excellent CX through self service and automated channels - Retail Management - Experienced in multiple roles of CX from front line customer facing roles to back office management
Jason has worked in the financial industry for over 24 years, serving in many capacities from direct customer relations to back office roles.  Currently, Jason is the PIN Network and ATM Operations Manager for Virginia Credit Union.  His resume includes leadership roles in industry driving organizations such as SunTrust, Owens & Minor and Capital One Bank.

He is an advocate for transforming the idea that the customer experience is solely a direct relationship with the customer.  It is his philosophy that every aspect of every person’s day is essentially an opportunity to provide a memorable customer experience.  Jason’s focus is driven by his passion that people always remember how you made them feel.  “With excellent customer experiences, we can not only transform organizations but also individuals for the better.”

Jason is a lifelong “Richmonder” whose family has been in Richmond or the surrounding areas for generations.  He graduated from Virginia Commonwealth University.  Currently, he resides in Western Hanover County.

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School of Professional & Continuing Studies
University of Richmond
490 Westhampton Way
University of Richmond, VA 23273
Phone: 804.289.8133
spcs.richmond.edu

Contact Us

Adrienne Sobolak - Program Manager
Customer Experience
Email: asobolak@cx.richmond.zschool.com
Phone: 804.352.3443
 
Ellen Walter - Program Manager
Distinguished Women in Leadership
Email: ellen@wl.richmond.zchool.com
Phone: 713.292.0116
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