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    • Zschool Partnership
    • FAQ
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    • Customer Experience
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Advisory Committee Member Profile


John Shiffer

Virginia ABC
Director of Marketing & Merchandising
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Areas of Expertise
Introduction to Customer Experience, Customer Experience Strategy for Success, Your Customers, Their Journey, Accelerate & Improve Decisions With Data, Customer-Focused Innovation, Principles Of Customer Relationship Building, Customer First Culture, Navigating


Marketing leader who creates strategies that spur customers to action and build the bottom line. Grow businesses through marketing grounded in a deep understanding of the customer. Skilled at leading cross functional teams to achieve strategic and tactical goals on time and on budget. Extensive experience in consumer and retail businesses spanning private and public organizations.





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School of Professional & Continuing Studies
University of Richmond
490 Westhampton Way
University of Richmond, VA 23273
Phone: 804.289.8133
spcs.richmond.edu

Contact Us

Adrienne Sobolak - Program Manager
Customer Experience
Email: asobolak@cx.richmond.zschool.com
Phone: 804.352.3443
 
Ellen Walter - Program Manager
Distinguished Women in Leadership
Email: ellen@wl.richmond.zchool.com
Phone: 713.292.0116
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