Advisory Committee Member Profile
John Shiffer
Virginia ABC
Director of Marketing & Merchandising 
Areas of Expertise
Introduction to Customer Experience, Customer Experience Strategy for Success, Your Customers, Their Journey, Accelerate & Improve Decisions With Data, Customer-Focused Innovation, Principles Of Customer Relationship Building, Customer First Culture, Navigating
|
Marketing leader who creates strategies that spur customers to action and build the bottom line. Grow businesses through marketing grounded in a deep understanding of the customer. Skilled at leading cross functional teams to achieve strategic and tactical goals on time and on budget. Extensive experience in consumer and retail businesses spanning private and public organizations.
|
