Advisory Committee Member Profile
Rick Ducey
BIA Advisory Services
Managing Director 
Areas of Expertise
Customer Experience Strategy for Success, Customer-Focused Innovation
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Rick leads BIA Advisory Service’s strategy consulting practice and serves as an adviser to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to develop insights and strategies and execution in the market to achieve corporate goals. He helps client developing partnerships, product road maps, and driving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients.
Rick co-cofounded SpectraRep in 2000, a technology company that specializes in emergency alert and warning solutions. Prior to joining BIA, Rick headed the National Association of Broadcaster’s Research and Information Group overseeing all research and information technology initiatives. Rick is an adjunct professor at George Washington University where he teaches classes in digital media entrepreneurship. Rick earned his Ph.D. from Michigan State University, his M.S. from Syracuse University and his B.A. from the University of Massachusetts at Amherst.
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